7 Steps to building a digital transformation strategy that generates higher digital ROI

The term "digital transformation" has been used by many companies over the years. It's often referred to as a company's plan to digitize its business or turn its website into a revenue generator.

But what exactly is a digital transformation strategy? How do you create one that generates a higher digital ROI?

In this article, we'll explore seven steps to building a digital transformation strategy that will help your company grow.

In this article, we'll explore seven steps to building a digital transformation strategy that will help your company grow.

What is digital transformation in the health industry?

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What is a digital transformation strategy?

A digital transformation strategy is a business-wide approach to leveraging technology to change the way you work and deliver value to customers. It's about bringing together people, processes, and technology to create new ways of working that are more effective, efficient, and engaging.

A digital transformation strategy is based on the following principles:

  • A good customer experience: Whether you run a B2B or B2C company, it's critical to understand how your customers interact with your brand and what they expect from you.
  • Data-driven decision-making: Using data to make decisions helps your organization to make better decisions by providing insights into customer behavior, competition, and other factors that affect success.
  • Business processes: Business processes must be redesigned around customer touchpoints. Prioritize redesigning business processes to align with new ways of working enabled by technology, to improve efficiency, lower costs, reduce errors and increase employee satisfaction.

Why do you need a digital transformation strategy?

A successful digital transformation strategy should start with clear goals and objectives that align with your overall company goals. It should define metrics that will allow you to track progress toward those goals—these metrics could include things like time spent.

7 Steps to Building a Digital Transformation Strategy

  • Understand your business goals and objectives: Start with clear objectives and priorities — including revenue growth, cost reduction, or customer satisfaction — and make sure they align with the overall vision for the business.
  • Create a blueprint of your current digital state: Examine your current digital state and identify areas that need improvement or updating. Use this as an opportunity to note areas where there might be gaps in your overall business process. For example, if your current CRM system doesn’t integrate with other systems, it might cause a big issue with collaboration, which could in turn slow down the output of your employees.
  • Map out a transformation roadmap: To successfully introduce new digital initiatives into your organization, it's important to know how you’ll get there. A roadmap outlines how each initiative fits into your larger transformation strategy and provides specific details about how users will experience these changes across different channels. It also identifies any future issues that might occur.
  • Identify and prioritize the projects that will help you achieve your digital transformation goals: What areas of your business can be improved with digital solutions? What processes can be automated? When you figure this out, it's easier to point out projects that you can utilize to achieve your digital transformation goal.
  • Seek out Partners & Expertise: When you know the digital solutions that will help you solve your problem and have a roadmap outlined to get there, you can go ahead and seek partners who have expertise in that area. For example, at TopDot, we help businesses to create digital solutions, and we have done so for years now.
  • Define metrics for success and gather feedback as needed: As you make progress on your journey, it's critical to define metrics for success and gather feedback. This points out opportunities for improvement and lets you see if everything is working out well.
  • Adopt, scale, and grow: Now that you have the areas of improvement and you have the experts, it’s time to adopt the new digital solution and scale it.


Organizations are beginning to realize that they can no longer focus on marketing in the traditional way. Instead, they must discover ways to optimize their digital presence and use real-time data to stay ahead.

In this article, we have identified some of the key steps any organization can take to build a digital transformation strategy that will ensure higher ROI and success with their digital marketing efforts.

Want to start executing a digital transformation for higher ROI? Reach out to us at TopDot.